Every part of running your brand.
One connected workspace.
Obi-Hub is the operating system for small clothing brands — design, production, content, ambassadors, and the people who keep it all moving. Built specifically for how apparel actually works, not adapted from a generic project tool.
Used in production today by a working clothing brand. Onboarding a limited number of additional brands into the beta.
Sound familiar?
Running a brand shouldn't mean managing ten different tools
Most small brands end up with the same fragmented stack — and spend more time managing tools than managing the actual brand.
Spreadsheets everywhere
Product tracking, costing, orders — all in separate sheets that never quite stay in sync.
Files scattered across folders
Tech packs in Dropbox, brand assets in Google Drive, sample photos in WhatsApp. Nothing is where you expect it.
Tasks in generic tools
Notion, Asana, Trello — none of them understand what a tech pack is or how a sampling round works.
No single source of truth
Your team is working from different versions of the same information. Decisions get made on outdated data.
Rising software costs
You're paying for five tools that each do one thing. The total adds up fast for a small team.
Disconnected workflows
When a product changes, nothing else updates automatically. You're manually keeping everything in sync.
One connected system
Everything your brand needs, actually connected
Obi-Hub is not another project management tool with a new coat of paint. It is an operating system designed specifically for clothing brands — with the structure, terminology, and logic that matches how you actually run your business.
When a product moves through development, your tasks, files, and samples move with it. When an order is placed, it links back to the product. When content goes out, it ties to the line you're launching. When an ambassador needs assets, they get their own login. Everything stays in sync because it was built to work together.
The platform
Seven surfaces. One operating system.
Every part of Obi-Hub is built around how clothing brands actually operate — and everything connects back to the product.
Content Studio
Write, schedule, and see exactly how it'll look
A complete editorial pipeline — briefing, writing, creative direction, filming, editing, review, and scheduling — built into the same workspace as your products.
Every content card has a live Instagram preview rendered with your brand's accent color and handle. What you approve is what your followers see. Tie posts to the styles they promote, hand off filming to the right person, and never lose a caption to a Slack thread again.
Ambassador Portal
Give your ambassadors their own login
Send products, collect content, and track every collaboration in one place. Your ambassadors get a clean, branded portal where they can see assignments, upload deliverables, and message you directly.
No more shared spreadsheets, no more email chains, no more wondering whether the next drop's content is ready. The activity feed shows you what every ambassador is doing, and uploads land in your library tagged to the right product.
Vendor Portal
Share an order link. They see what they need, nothing else.
Production runs live in Obi-Hub, but your factory doesn't need a full login to participate. Generate a tokenized share link for any order — your vendor can view files, post comments, and update milestones without seeing the rest of your business.
No more emailing tech packs back and forth. No more chasing for status updates. The vendor portal is scoped to the order — they see exactly what they need to deliver, and you see every comment and file in the same place as the rest of the production thread.
Built for apparel
Workflows Notion and Asana can't fake
The structure isn't configurable — it's baked in. Because we built it for our own brand, the workflows match what apparel actually requires.
3-round sample review
Approve, reject, or request changes on every sample round. Escalate after round 3 — without losing the thread.
15-stage product journey
From ideation to live on site. Always know exactly where every style is in production.
Versioned approval gates
Upload a new tech pack version and the status flips back to review automatically. No manual chasing.
Polymorphic tasks
A single task can attach to a product, tech pack, colorway, order, or content card — whatever it actually relates to.
“We built Obi-Hub because we were living the problem ourselves. Spreadsheets for products, Dropbox for files, Notion for tasks, WhatsApp for everything else. Nothing talked to anything. We kept losing track of where things were and who was doing what.”
Obi-Hub started as an internal tool — built to solve the operational chaos of running a small clothing brand. We needed something that understood how apparel actually works: product stages, tech packs, sampling rounds, colorways, manufacturing orders, content drops, ambassador campaigns.
After building it for ourselves and using it every day, we realized other small brands were dealing with the exact same fragmented stack. So we're opening it up. Obi-Hub is now being built for every small brand that deserves better tools than a folder full of spreadsheets.
Pricing
Simple, transparent pricing
Pricing may evolve before full public launch. Early users will be informed of any changes.
Get started for free. Limited to 1 user and 10 products.
For small teams getting their brand off the ground.
For growing brands with a larger team and catalog.
For established brands scaling fast.
Additional storage available as an add-on. All prices in USD.
Apply for beta access
We're onboarding a limited number of brands into the private beta. This isn't a waitlist — it's a selective process to find brands that will get real value from the platform and help shape its direction.
FAQ